Stop wondering how often to tweet and just do it already.

Stop wondering how often to tweet and just do it already.
November 08, 2009, 12:17 AM by ROB
Posted in TWITTER, COACHING | 792 views
There is no magic bullet. You'll only learn from experience.

The question is inevitable. "Rob, how often should I tweet?" Some pros answer that by saying "don't post a lot." Some say "post all the time." Some say "once a day." Some say "once an hour."

Let's cut the crap. None of us can tell you how often to tweet. You all have different personalities. You all have different audiences. Here's my take.

I used to tell people, "Four times a day." I don't quite know why, but I thought that was appropriate and I've since changed my mind.

Let's consider a couple things. The average Twitter user (last I heard) has 126 followers.

I took that image above from our @mysocialmastery account (under which we're following 118 people). That's the bottom of my timeline, folks. What that shows is that at 11:00 PM, your window of opportunity to even be seen by a similar audience to mine is "about an hour."

Now, that assumes that you're looking to use Twitter as a presence application. Most Twitter users I talk to say they don't post too often because they don't want to annoy people. Stop and think... Are you even being seen?

Break out of this "I'm annoying people" frame and recognize that if you have interesting, relevant content, people want to hear from you. Be bold and be seen. If you just stick to that one post a day, how do you expect to get noticed?

Cheers,
Rob

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