Parkwood Village Apartments

The challenge: help develop a social media community on Facebook alone for a 400-resident apartment community and train their staff to handle the account.

A week and a half later, Parkwood is just 7 fans away from their 30-day goal of 100--nearly a 25% reach into their population.



From Property Manager Judy Carraway:

"You have shown me that I do not need to be afraid to enter this new world of SOCIAL MEDIA MARKETING. Your ideas have been most insightful to our needs and I look gorward to working with you in the future to expand our social presence here at Parkwood Village Apts."

Read all of Judy's comments here and have a look at Parkwood's Fan Page to see what a little effort can do to build your community.

MSI Computer

I worked with MSI to develop the intro video to the Switch to One Touch video contest, seed the campaign, and connect with potential contributors through YouTube, Facebook, and Twitter.

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Rob Laughter Social Media and Marketing Consultant Alma Mater: Wake Forest University '09 Degree: B.A., Communications Relevant Course Work: Communication science, marketing, psychology and persuasion, sociology, entrepreneurship Awards and Recognitions: 2009 Excellence in Entrepreneurship Award for Technology The Wake Forest Center for Entrepreneurship and the Entrepreneurship Society