If you’re not measuring your web marketing results, you’re wasting money. Here’s how conversion optimization can stop the bleeding. Last month, we launched a new conversion optimization project for a client of our web marketing firm. He had been spending $500/month on online advertising and he didn’t know if his investment was bringing him customers….
Today, Facebook updated the way Facebook Pages behave when linked with web pages. I’m not sure how I feel about it. This discussion is Elevated on the newly-founded Nerd Alert scale, so you’re in for a wild ride. First, the back story. See that nifty little “Like” button to the right? That’s a bit of…
I’ve got a little story for you to think about this week. I heard this from my new friend Zane last week and it’s stuck with me. Imagine two brothers. There are an older brother and a younger brother. The older brother brings his friend over and they’re talking about how stupid the little brother…
